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THE SJSU MA DIARIES

  • Nikhil Karmacharya

Marketing Skills to Learn for Beginners


Give your grandparents the Apple Air pods and watch the confusion on their faces. Most likely they will confuse it for a floss container because no one has communicated to them what the product does or how it can deliver value to them. That’s where marketers step in. The primary goal of marketers is to communicate to people what their product or service is and how it can bring value to them. Here are some important skills to develop when learning marketing.

Writing a Marketing Plan

The objective of a marketing plan is to clearly show the steps and actions needed to communicate your products or services to the market. The marketing plan holds key information such as the mission statement and target market, as well as clarifies what the organization provides. Also, it can serve as a guide to help your team members understand what the plan is so that everyone is on the same page.

Designing

Visual communication is important for your brand and with every organization, digital knowledge in basic design has become essential. With the use of design, you can convey information through images. Knowledge in basic design skills such as color grading, perspective, and angles can help you better communicate with the market.

Social Media Marketing

With the help of social media, you can connect with consumers on a much more personal level. By creating unique and engaging content you can build brand awareness and show off the unique qualities of the organization. Also, it is probably the most cost-efficient method of advertising. Any sort of paid advertisement you choose to invest in is a moderately low cost compared to other marketing methods.

Conducting Research

Learning how to properly do research is definitely one of the most important skills to learn as a marketer. Research offers a lot of benefits such as staying ahead of your competition, getting an in-depth understanding of your target market, and allowing you to determine your marketing strategy.